👋🏼 I'm michael serna

Product Designer • UX/UI Designer • UX Researcher • ☕ Drinker

I design systems that enable people to work, build, and collaborate online.

See Portfolio Design Process

Companies Trust Me

Integrating the power of Generative AI into the world’s #1 streaming application. Custom Smart Lists allow a user to display whatever and however they want onto the top of their home screen. Smart, powerful, and effective for all viewers who desire personalization of their content. Work in progress.

Roles: UX Researcher & Designer

B2B/B2C SaaS application that manage contacts and leads, notifies your profit, and empowers you on a seamless automated sales journey from the palm of your hand. All powered by Salesforce. Available now on the Apple App store and desktop version.

Roles: UX & Visual Designer

Generative AI – As ChatGPT becomes extensively popular in the tech space in 2023, I researched and designed to what would be apparent for sales reps to use on an everyday basis.

Roles: Product Designer

Sales Analytics – Worked with the product and engineering team on this forecasting sales tool but it was also conducting user research with sales managers that drove the design of this product.

Roles: UX Researcher & Product Designer

Doctor.

For patients needs to connect with their doctor. Made for Singapore. Schedule time with a doctor, talk with a doctor, and purchase medicine. View file on Figma

Keypr

Luxury style hotel check-in without a card and key. IA (Information Architecture), prototype work, and wireframing for Apple Watch makes this a fantastic and seamless utility without the costs for keys and cards. View the work behind this

Molina Healthcare

Intuitive interface in which the user can sign in and schedule an appointment, consult with a doctor, and view their medical records; fter undergoing a successful onboarding UX. View Figma File

Boost Mobile (Legacy)

Boost Mobile is a mobile service that offers a variety of prepaid plans ranging from one month to a year.

TripAdvisor (Concept Rebrand)

Intuitive interface and elegant UI for seamless navigation and personalized travel recommendations. Portfolio available upon request.

Shore Strength Lab

Small group training facility tailored to provide programming designed to meet fitness goals. I also provided videography, soundtrack, and photography edits resulting in visual interest to the fitness enthusiast. www.shorestrengthlab.com/

Michael is a designer’s designer. He begins everything he does from the north stars of defining the problem and less is more. He’s very empathetic to the end user and has an uncanny ability to identify gotchas that are just over the horizon. I would recommend Michael to any design team, especially those looking for leadership. Michael is a team player and is open to any idea that elegantly solves the problem.

Jacob Rex

UI Architect, Cirrus Insight

creative product designer

Top-performing professional credited with years of experience in interactive UI/UX design and overseeing entire project life cycle. This include strategy, cutting-edge web and graphic design, architecture, quality assurance testing, and problem-solving while controlling costs and delivering substantial revenue growth in highly competitive business markets.

Photography

Weekday Evenings

7PM -10PM

Weekends

1 PM - 11 PM

See What I Do

Contact

Phone

+(562) 552 2526

Mail

info@michaelserna.design

Address

Riverside, California